With this project, I wanted to create a high-end streetwear brand that makes an impact. “Afloat” is a word that can be interpreted in many ways which is why I chose it for the name. This brand is built with a nautical theme and symbology, and the profits would support cleaning up our lakes and oceans. I felt it was only right for the brand to show support for one our most precious resources on earth that also is a habitat for sea life and wildlife. Afloat aims to shift streetwear to become more sustainable and focus on the world’s problems.