This project explores how a graphic designer can build value for himself or herself. The contributions that graphic designers make to a company’s bottom line aren’t always apparent. Through careful sales data analysis and organization, we as designers can have hard evidence as to how we contribute to any given project. The main deliverable I created for this thesis is the “Value” app. This tool helps designers organize their contributions in a way that will give them greater job security and credentials. The “Value” app also shares articles that designers will find helpful in understanding their worth.